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National Radio Sales Agency

National Radio Sales Agency
Price Price negotiable


Price Price negotiable
Location Abbotsford VIC
Categories Services – Communication
Date Listed 28th September, 2014
Listing ID 1426


National Radio Sales Agency

Profitable radio sales agency with a growing client list that includes some of Australia's biggest brands. Suitable for owner/operator, mobile office. has been in operation for 5 years since start up. We have built relationships with 132 radio stations across Australia and run over 800 campaigns with a diverse range of client advertisers. Both of these numbers continue to grow on the strength of our professional reputation. now a recognised brand in media agencies across Australia. We foster strong relationships with the stations under our umbrella and are rewarded with generous support for our work. We do not clash with any stations existing sponsors. In representing the community radio sector as a collective we achieve audiences with companies not inclined to work with individual stations.

We have found a niche in the advertising industry and have diversified our income stream in exciting new ways. Now, with much on the horizon, we see an opportunity for someone with fresh energy to take the business to another level.


Sponsorship (advertising)

Our primary income source is advertising. Generally campaigns are run of station, 30 second spots, produced by 4PeopleMedia and scheduled across any number of the 132 stations we represent. We have developed an online system to make this process as easy as possible.

Our clients are as diverse as the stations we work with.

Event sponsorship

Many of the stations we represent run outdoor broadcast events and we have been able to attach sponsorship revenue to this activity for a number of stations.
We also raise funds for annual awards ceremonies both within the community radio sector and in other media.


4PeopleMedia have an in-house audio studio that is regularly used for production work outside of making sponsorship announcements. Our production studio is kept busy doing voiceover recordings for other companies, audio books, e-learning audio, on-hold messages and running training in podcasting.


With interest in podcasting increasing, we see this as a potential growth area for the business and have taken initial steps toward making this happen.


4PeopleMedia have developed a custom made, secure online database system; meaning that the company can now run from any location. This online system has significantly reduced our administrative time and simplified record keeping.

We have maintained an office primarily for production purposes, but are aware that there are a number of means around requiring this space.

Additional Details
Years Established: 2007
Gross Turnover: $315,000
Stock Included: No
Business Relocatable: Yes
Business Operated from Home: Yes